VOXI (the mobile network with unlimited social media use) wanted to turn its focus to its customers - 16-25 year olds - and their passions and interests.

We designed their new platform “I Am Endless” to reflect the multifaceted nature of this generation. A generation that’s free to express themselves in a hundred different ways, from one day to the next.

In addition to campaign assets, I wrote the new brand guideline document including TOV and a messaging framework.