OREO x LADbible
Setting social ablaze with weird food pairings
CONCEPTING / CONTENT DIRECTION We made OREO fans proud of their quirks by celebrating every weird and wonderful OREO pairing they crave when no one’s looking.
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We’ve all got our little quirks. And when it comes to snacking, we don’t always want those quirks to be known. That next-morning cold slice of pizza; the low budget mayonnaise sandwich; the OREO dipped enthusiastically in peanut butter. All delicious, but all taboo in the eyes of normality.
OREO wanted to celebrate all the wonderful ways people enjoy they cookies. So, we put them front and centre, and started with an image that got people really engaged.
Go cheesy or go home.
We started by tweeting an OREO pairing so divisive that it got the internet talking.
Pushing the content.
Then we worked with creators and influencers to make content that explored different pairings.
The campaign in numbers 🔥
8.5M reach
703k video views
47k engagements