LADbible
Content that made an impact
Whilst at LADbible Group, I created content week-after-week for brands who wanted a piece of the 1 billion-strong audience. Here are a few extra picks.
LADbible x Cabinet Office
To raise awareness about mis/disinformation online, we posted a fake news article on our channels.
Then we revealed the truth, sharing the data behind the post and how many people engaged with the misinformation.
And yes: the fake story was a sighting of Nessie. And yes: I did use AI to create the image.
The results:
13.3M impressions – raising mass awareness of mid/disinformation
133,000 engagements – proving the messaging hit the mark
LADbible x Amazon Prime
To launch the new series of Lovestruck High – a dating show set in a high school – we played a red flag game with the contestants.
The results:
1M+ impressions
800+ comments on TikTok – making it the most commented LADbible video at the time of posting
LADbible x NHS
On World Mental Health Day, we encouraged people to take a mind break and get off social.
