Other Bits
A couple smaller projects and campaigns
Samsung
I helped introduce Samsung’s new business platform: The Next Mobile Economy. This film was shown at Samsung’s event at MWC.
IBM
A DMA-winning campaign that put IBM’s AI capabilities to the test way before the whole world starting talking about AI.
Dove
Dove wanted to prove that touch was still as important and vital in a digital age. So we filmed a bench in South Africa for a week.
The film was shot with hidden cameras by one of the world’s leading wildlife cinematographers to ensure we’d capture real and spontaneous gestures.
Public Health England
To educate 15-24 year olds on the use of condoms, we made a series of case study films of real young people’s experiences with having an STI.
We had to hide their identities which meant that their emotions were hidden. So, to depict that emotion, we used emojis. And, as the films went out on social media, the emojis and stickers felt native to their environment.
With 11m video views across social we reached a lot of eyes. And 61% of people said our films made them more likely to use a condom when having sex with someone new. Success.