McDonald’s x LADbible
Finding out how much McNuggets really mean to people
CONCEPTING / CONTENT DIRECTION / ART DIRECTIONWe started some friendly, heated debates on LADbible that got everyone questioning what they’d do for some McNuggets. Even Lewis Capaldi got involved…
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For the 40th anniversary of everyone’s favourite chicken snack, McNuggets, LADbible started a social debate that got everyone involved: how #McNuggetWorthy are your mates? Does your bf deserve one or three nuggets? What does your pal have to do to get one of your precious McNuggets?
We launched with a viral moment to seed the idea of #McNuggetWorthy into social language. Lewis Capaldi posted a baffling rant about his cousin only sharing one McNugget with him. And from there, the content kept flowing…
Here’s what happened when we took the McNuggetWorthy Scale to the streets.